![]() ![]() So you’ll want to create a cohesive color palette and find a combination that works for your brand. For example, think of Coca-Cola, and you’ll likely picture their vibrant red cans.ĭon’t take this to mean that red is king! If your site is mainly red, a red call to action won’t stand out. For example, Beamax, a company who makes projection screens, noticed a gargantuan 53.1% increase in clicks on links that were red vs links that were blue.Īnd that’s not just clicks – a study run on the mental impact of colors found that colors boosted brand recognition by an average of 80%. When some companies experimented with their button colors, they noticed a sharp uptick or decline in their conversions. ![]() There is a lot behind color psychology – y ou might be surprised to hear that 85% of people claimed that color has a major influence on what they buy. Colors are integral to web design and can trigger certain feelings on sight.
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